My First Nest Egg is excited about the opportunity to support KBA member banks in deepening relationships with families and schools while creating a more financially empowered next generation.

My First Nest Egg was launched in 2022 by two former attorneys who, during the pandemic, realized their own young children lacked age-appropriate financial education tools. Since then, their platform has grown rapidly achieving 137% year-over-year revenue growth and serving partners across 17 states and territories. They have helped thousands of children learn critical money habits through trusted institutions in their own communities.

My First Nest Egg's turnkey solution is built specifically for community banks and includes:

• An award-winning mobile app that helps parents manage chores, track allowances, and bring financial education to life in a fun and interactive way for their children
• Seasonal printable activities such as Elf on a Budget and Summer CEO, which teach money management through storytelling, gamification, and family interaction
• Classroom curriculum designed for K–9th grade, giving teachers age-appropriate tools to build foundational financial literacy in the classroom
• Bank-branded outreach and marketing materials, including in-branch displays, school flyers, social media toolkits, newsletters, and youth-facing event kits

• 10%+ increase in youth account openings within the first year
• 20–30 hours saved monthly by marketing and community development teams through our prebuilt outreach campaigns
• Turnkey CRA alignment opportunities, especially when deployed in Title I or LMI schools, with reporting to support community reinvestment documentation