It is imperative for all KBA member bank
employees to understand the importance
of involvement in the “politics” of
banking. Most people are overwhelmed
by politics, whether in Washington or in
Frankfort, and often think that there is
nothing they can do to make a difference.
That attitude can change, however, with
education and encouragement.
We ask our member bank CEOs to discuss
the KBPAC and grassroots efforts with
their employees and the response that
we hear too often is that the CEO does
not want to “impose” on their employees
during such difficult times. In response,
we say each CEO has a responsibility to
educate and encourage participation by his
or her employees on the challenges facing
their industry and career paths today.
You might be surprised at how willing
your employees are to get involved.
Involvement can mean a lot of things.
An employee can call legislators about
proposed laws, write comments letters on
regulatory proposals, vote for industry
supportive candidates and they can choose
to contribute to the PAC.
It is hard to ask your bank employees
for money, but here is a way to make it
a bit easier. The FEC and the Kentucky
Registry of Election Finance allow a
"charitable match" to be offered as an
inducement to PAC contributions.
Here is how it’s done:
- If you already have a charitable
fundraiser with participation from your
staff, you are a step ahead. If you don't,
this is a good opportunity to start one.
Either way the bank can provide an
opportunity to double the benefit of
employee contribution dollars. Review these talking points. .
- Under the KBPAC Charitable Matching
Program, the bank can allow the employee
to select any charity they prefer or offer
a preset selection of approved charities.
Any select charity must be a 502(c)(3)
- Send a communication to your staff or
hold a meeting to explain that the bank
will match, dollar for dollar, amounts
contributed to the KBPAC by an employee
with a charitable contribution made by the
bank to the charity selected in accordance
with #2 above. Here is a sample employee memo . You will want to clearly state
that neither the bank nor the employee
can deduct the charitable match from their
- If you want to have a gathering to
"kick off" the fundraiser and explain the
importance of the PAC and government
relations efforts to our industry, Ballard,
John or Debra will be happy to join you!
- PAC contributions from the employees
can be made in a single payment by
personal check or personal credit card
or the amount pledged may be spread
out over the year by payroll deduction,
as specified on the contribution card or
payroll deduction form. View this sample pledge card .
- Regardless of the payment method
selected, each participating employee must
complete a KBPAC contribution card and
return it to the KBA with any personal
check or credit card payments.
- Once the program begins, payroll
payments will be handled in accordance
with KBPAC Payroll procedures, which are
in your package.
If you have any questions, please contact
Debra Stamper at email@example.com
In 2010 Stock
Yards Bank (SYB) agreed to be the test
bank for the KBPAC Charitable
Match Program. SYB rolled out
the charitable matching program in
collaboration with their Metro United
Way Campaign and held four area
meetings with participating SYB
officers. As a result, the KBPAC received a commitment of $36,600
for 2011!!! That is THIRTY SIX
Just think about how much we could
raise if each of you did this. We
know that bank employees are already
generous with local charities. This
program allows them to spread their
dollars twice as far and helps them to
take a stand on issues that matter to